Welcome to my orange corner 👋🏻
I’m Florencia, a Peruvian art director currently based in NYC.
Since I began my creative journey, I've collaborated with individuals from around the globe, exploring diverse mediums from fashion to visual arts and ending up in advertising. These experiences fueled my passion for cultural exploration, leading me to currently work in regional and global projects for agencies across the US and Latin America.
From launching the first LGBTQ+ Valentine's Day gift in a conservative country, releasing a fake AI to challenge gender bias in soccer, and making people travel through time with an NFT collection, I strive to make ideas that connect with culture and engage conversations.
When I’m not working, you can find me arguing with strangers on Reddit or learning about Human Design.
Say hi at: florencialunag@gmail.com
EXPERIENCE
Senior Art Director - Burson NY (Jan 2026 - Present)
Ford, Spotify, Adidas
Senior Art Director - Third Ear (Aug 2025 - Jan 2026)
Nissan
Freelance Senior Art Director - (Feb 2023 -Jun 2025)
L&C NYC (AB InBev, New Business), Third Ear (Nissan, CollegeBoard), BeautifulBeast (Colon Cancer Coalition), Digitas (Heineken), Matter (Suave), Newnormal (Adidas, New Business), Marie Originals (Packaging Re-Design)
Art Director - We Believers NY (Apr 2022 - Feb 2023)
Barefoot Wines, Good Good
Creative - VMLY&R Lima (Jan 2021 - Mar 2022)
Cristal Beer (AB InBev), Cemento Sol, Tinka lottery, Pepsi (Pitch win)
Art Director - Newnormal (Jun 2020 - Jan 2021)
Budweiser, Microsoft, Mercado Libre, Backus, Banco Pichincha
Jr. Art Director - McCann Lima (Jun 2019 - Apr 2020)
Mastercard, Jockey Plaza, Glovo, Usil
Jr. Art Director - Digitas Peru (Oct 2018 - Jan 2019)
Larcomar Shopping Mall
Creative Intern - Ogilvy NY (Jul 2017 - Dec 2017)
Amensty International, Motorola, iShares, Gerber, Lego, Lidl
Social Media Fellowship - CollegeFashionista (Aug 2017 - Dec 2017)
Pitched and created content for the platform’s social channels
Clothing Line Owner / Designer - Salaverry 700 (Aug 2016 - Mar 2020)
pRESS
Florencia Luna Scores in Inclusivity
The One Club for Creativity
The One Club for Creativity
The One Club for Creativity
Florencia Luna: It’s key to propose ideas that seek to connect with people in an authentic way
PRODU
Mercado Negro
Florencia Luna’s Portfolio Selected As The Best Of The Night
LatinSpots
Florencia Luna: The Creative With One Of The Best Portfolios Of The Event
Mercado Negro
These Are The Best 5 Portfolios Of The “Portfolio Creative Women”
Mercado Negro
AWARDS
Cannes Lions Creative Academy / 2026 Cohort
Young Lions US 2026 / PR Category - Finalist
Next Creative Leaders 2025 - Shortlist
LIAisons 2025 / London International Awards - Mentee
Cannes Young Lions Live 2021 - Shortlist
D&AD New Blood 2021 - Wood Pencil
Premio Ideas Peru 2023 - Silver in Best Art Direction
AdForum PHNX 2023 - Bronze in Graphic Design
Burger King + Clio Student Innovation 2020 - Shortlist
Cannes Young Lions Live 2020 - Shortlist
El Ojo de Iberoamérica Jóvenes Creativos 2020 - Shortlist
NY Festivals Finance 2020 - Finalist
IAB Mixx Awards Perú Branded Content - Winner
The One Club Portfolio Night All Stars 2019
Summit International Awards 2018 - Silver
NY Festivals 2018 - Finalist
ADDY LA 2018 - Bronze x2
Clio Health 2017 - Bronze
Cannes Future Lions 2017 - Shortlist
EDUCATION
Miami Ad School New York & Lima
Art Direction Program (2016 - 2018)
Escuela Superior de Bellas Artes Lima
Foundation in Visual Arts (2015)