Welcome to my orange corner 👋🏻

I’m Florencia, a Peruvian art director currently based in NYC.

Since I began my creative journey, I've collaborated with individuals from around the globe, exploring diverse mediums from fashion to visual arts and ending up in advertising. These experiences fueled my passion for cultural exploration, leading me to currently work in regional and global projects for agencies across the US and Latin America.

From launching the first LGBTQ+ Valentine's Day gift in a conservative country, releasing a fake AI to challenge gender bias in soccer, and making people travel through time with an NFT collection, I strive to make ideas that connect with culture and engage conversations.

When I’m not working, you can find me arguing with strangers on Reddit or learning about Human Design.

Eligible to work in the US without visa sponsorship 🇺🇸

Say hi at: florencialunag@gmail.com

Linkedin Instagram

EXPERIENCE

Freelance Senior Art Director - (Feb ‘23 - Present)

L&C NYC (AB InBev, New Business), Third Ear (Nissan), BeautifulBeast (Colon Cancer Coalition), Digitas (Heineken), Matter (Suave), Newnormal (Adidas, New Business), Marie Originals (Packaging Re-Design)

Art Director - We Believers NY (Apr ‘22 - Feb ‘23)

Barefoot Wines, Good Good

Creative - VMLY&R Lima (Jan ‘21 - Mar ‘22)

Cristal Beer (AB InBev), Cemento Sol, Tinka lottery, Pepsi (Pitch win)

Art Director - Newnormal (Jun '20 - Jan ‘21)

Budweiser, Microsoft, Mercado Libre, Backus, Banco Pichincha

Jr. Art Director - McCann Lima (Jun ‘19 - Apr ‘20)

Mastercard, Jockey Plaza, Glovo, Usil

Jr. Art Director - Digitas Peru (Oct ‘18 - Jan ‘19)

Larcomar Shopping Mall

Creative Intern - Ogilvy NY (Jul ‘17 - Dec ‘17)

Amensty International, Motorola, iShares, Gerber, Lego, Lidl

Social Media Fellowship - CollegeFashionista (Aug ‘17 - Dec ‘17)

Pitched and created content for the platform’s social channels

Clothing Line Owner / Designer - Salaverry 700 (Aug’16 - Mar 20’)

AWARDS

Cannes Young Lions Live 2021 - Shortlist

D&AD New Blood 2021 - Wood Pencil

Premio Ideas Peru 2023 - Silver in Best Art Direction

AdForum PHNX 2023 - Bronze in Graphic Design

Burger King + Clio Student Innovation 2020 - Shortlist

Cannes Young Lions Live 2020 - Shortlist

El Ojo de Iberoamérica Jóvenes Creativos 2020 - Shortlist

NY Festivals Finance 2020 - Finalist

IAB Mixx Awards Perú Branded Content - Winner

The One Club Portfolio Night All Stars 2019

Summit International Awards 2018 - Silver

NY Festivals 2018 - Finalist

ADDY LA 2018 - Bronze x2

Clio Health 2017 - Bronze

Cannes Future Lions 2017 - Shortlist

EDUCATION

Miami Ad School New York & Lima

Art Direction Program (2016 - 2018)

Escuela Superior de Bellas Artes Lima

Foundation in Visual Arts (2015)