The concert co-created with the fans

In 2019, Mastercard wanted to transform its yearly Music Sessions into an interactive experience under the #PricelessDecisions campaign. We decided to give fans the power to choose how they wanted to enjoy the concert. We placed different polls across the brand’s social media channels were fans co-created the experience with us by selecting every aspect of the event: from the food available, to the song that Juanes was going to sing with a surprise guest!

Fun fact: this campaign had the most social interactions in the history of Mastercard in Peru. When it was sent to Effies, it got disqualified because the jury thought the numbers were too high to be true 😅