Transforming beer cans into Christmas decor.
Christmas is not the perfect season to sell beers. In Peru, the hot chocolate, champagne, panettone and decorations steal the show. So, if we can’t go against the season we decided to embrace the holiday spirit.
We launched a collection of Christmas decor made with cans. To be precise, every decor had 54 cans of beer. Who wouldn’t love to decorate their house with beer right?
Agency: VMLY&R Peru
Client: Cristal Beer (ABInBev)
Creatives: Florencia Luna, Sergio Marquez