Showing Americans how talking shit can save their lives.
Colorectal cancer is increasingly affecting younger adults, with a 58% higher likelihood of being diagnosed in advanced stages. This is often because they overlook symptoms like changes in stool color, blood in stool, or shifts in bowel habits until it's too late. We aim to encourage open discussion about these issues in a friendly way, as addressing them promptly can make a life-saving difference.
SOCIAL: IG STORIES + TWITTER
Agency: BeautifulBeast
CCO: Florencia Leibaschoff
Copywriter: Marc Colombo
Art Director: Florencia Luna