Celebrating the 100 years of Peru’s most iconic beer
In 2022, we had the big challenge to tell peruvians that their favorite beer was turning 100 years. How can we show that even though the years have passed, the brand is still the first choice of different generations?
We decided to celebrate and reminisce all these decades Peruvians have enjoyed alongside Cristal by launching a collection of 100 NFTs that commemorates every year since the brand was launched.
Since Cristal has always brought people together, it was time to bring the same feeling to the online world. Therefore, we created a community on Discord where the NFT holders could interact and access to unique opportunities. For the launch, we gave away tickets for Bad Bunny's concert in Lima (FYI, the most awaited event of the year).
Agency: VMLY&R Peru
Client: Cristal Beer (ABInBev)
Creatives: Florencia Luna, Sergio Marquez