Peru is a very conservative country. The only love that people talk about in the media and TV is heterosexual love. We decided to change this, and found a way to create a huge conversation around the topic. We launched a collection of cards that represented lesbian, gays and non-binary couples, for the first time ever in the country! Many key opinion leaders, celebrities and influencers organically jumped to support the cause and helped us raise awareness in accepting more kinds of love 🏳️‍🌈 This lead to over a million views and thousands of shares and impressions 💕